
Founded in 2024, OTP Ventures is a venture capital firm based in India. The firm prefers to invest in companies operating in B2C/Ecommerce, Consumer/Social, and Fintech, among other sectors, and has invested in around 14 companies across the early and growth stages. OTP Ventures's key portfolio includes Plush, Asaya, Zeelab Pharmacy, Hoop, and Phab.


India’s consumer ecosystem is being reinvented at record speed. From D2C brands disrupting beauty, fashion, F&B, and electronics to quick commerce, social platforms, and consumer fintech, this theme curates investors backing founders building for diverse age groups, income segments, and a creator-led, digital-first economy.