Media Kit

• Indian VCs: two words, capital I, capital V and C, lower-case s.
• In running text, treat it as a singular organisation: “Indian VCs is”, not “Indian VCs are”.
• Product names are two words with a capital: VC Hub, VC Stack, Venture Summit, Bharat Returns. Prism is one word.
• The web address is written indianvcs.com, lower case, no www.

• IndianVCs (one word) except inside handles and URLs
• Indian VC’s, Indian Vcs, Indian VCS, IVC, IVCs
• “Indian VC” on its own: that is a kind of fund, not us
• Translating or abbreviating the name

Clear space

Keep an empty area around the logo equal to the height of the lower-case x in the wordmark, on every side. Nothing enters it: no text, no other logos, no edge of the page.

x-heightx-heightx-heightx-height

Minimum size

Below these sizes the serifs of the wordmark break up. Use the Link icon instead.

Which version, where

Do

• Use the files from this page, unchanged.
• Choose the colourway by background: colour on light, white on dark.
• Prefer the horizontal logo; stack only when width is the constraint.
• Keep the x-height clear space on all sides.
• Keep the logo upright and in its original proportions.
• Place it on plain backgrounds or calm black-and-white photography.
• Write “Indian VCs” in text exactly as the logo spells it.

Don’t

• Recolour any part of it, including making the Link black or the wordmark red.
• Stretch, squash, rotate, skew or crop it.
• Add shadows, outlines, gradients, glows or transparency.
• Put it inside a box, circle, badge or holding shape.
• Retype the wordmark in another typeface, or in Prata yourself.
• Split the wordmark from the Link, or use the Link as a hyphen inside other words.
• Place it on busy colour photography, patterns or on Indian VCs Red.
• Use old marks: the pre-2025 “IndianVCs” logo, the Frame or any event-only lockup.
• Combine it with your logo into a single new mark.

Web-safe fallback

DM Sans replaces Switzer when it cannot be installed (email clients, some slide tools, third-party platforms). Georgia replaces Arapey in the same situations.

Two glyph gaps to know about

Arapey and Switzer have no rupee sign (₹) and no arrow (→). Text tools will substitute a different font for those characters, which looks broken in large headlines. Write “INR” or “Rs” in headlines, or ask us for the glyph-patched web fonts we use on the site.

Photography is always black and white. People, events and rooms are shown in plain, solid outfits against minimal, clean backdrops. Portraits sit on solid dark backgrounds in a casual professional style. Colour comes only from the red Link and, sparingly, from Clay Red surfaces around the image.

Our house conversion: greyscale, a touch more contrast (about +12%), no vignettes, no film grain, no duotone. City and landmark photography is cropped wide (roughly 2.2 : 1) and treated the same way.

• Greyscale photography of real people and real rooms
• Editorial crops: tight on faces, wide on rooms
• Sketchnote-style visual summaries for decks and posts (1200 × 627)
• Simple charts in the red ramp on cream

• Colour stock photography or colour illustration
• 3D renders, gradients, glassmorphism, neon
• Logos placed over busy photos
• Emoji in headlines or as icons

When Indian VCs appears with a partner, sponsor or host, the two logos sit side by side with equal visual weight, separated by at least one logo-height of space or a thin vertical hairline. Match the cap height of the other wordmark to the cap height of “Indian VCs”, not the overall width.

Describe the relationship in Switzer, upper case, small: “IN PARTNERSHIP WITH”, “HOSTED BY”, “COMMUNITY PARTNER”. Do not draw a plus sign, a multiplication sign or an ampersand between the marks.

Event lockups (Venture Summit, Bharat Returns) are separate marks that we supply per event. Ask before creating one.

For interviews, data requests, event partnerships or anything not covered here, email [email protected]. We can usually turn around a quote or a data cut within two working days.

Usage terms

The Indian VCs name, wordmark and the Link are trademarks of DealQuick Labs Private Limited. You may use them, unaltered, to refer to Indian VCs factually, to credit a partnership we have agreed, or in press coverage. You may not use them to suggest that Indian VCs endorses, invests in or is affiliated with you, your fund or your product, or on merchandise or paid advertising, without written permission. Data from the directory may be quoted with attribution (“Source: Indian VCs”); it may not be republished in bulk. This page is the current reference; if it disagrees with an older PDF, this page wins.