
Founded in 2024, Macwise Capital is a venture capital firm based in India. The firm prefers to invest in companies operating in B2C/Ecommerce, Enterprise, and Healthcare, among other sectors, and has invested in around 7 companies across the early and growth stages. Macwise Capital's key portfolio includes Verve Wellness and TES.


India’s consumer ecosystem is being reinvented at record speed. From D2C brands disrupting beauty, fashion, F&B, and electronics to quick commerce, social platforms, and consumer fintech, this theme curates investors backing founders building for diverse age groups, income segments, and a creator-led, digital-first economy.