
Founded in 2019, Good Capital is a venture capital firm based in India. The firm prefers to invest in companies operating in AI/ML, B2C/Ecommerce, and Consumer/Social sectors, among other sectors, and has invested in around 30 companies across the early and growth stages. Good Capital's key portfolio includes Solar Square, Orange Health, and Nuuk.


India’s consumer ecosystem is being reinvented at record speed. From D2C brands disrupting beauty, fashion, F&B, and electronics to quick commerce, social platforms, and consumer fintech, this theme curates investors backing founders building for diverse age groups, income segments, and a creator-led, digital-first economy.