A digital intelligence platform estimating website and mobile app traffic, engagement, acquisition mix, and audience overlap across millions of properties. Retail modules add marketplace and Amazon analytics. VC firms rely on Similarweb to triangulate user growth on private companies without portal access, map category share between a target and its rivals, and watch traffic trends in portfolio companies quarter over quarter.
Key features
- ·Traffic, engagement, and audience overlap on 100M+ websites and 4M+ apps
- ·Acquisition-mix breakdowns and category share-of-voice
- ·Retail and Amazon marketplace analytics modules
Popular use cases
- ·Triangulate traffic and engagement on private targets when data-room access is limited during early diligence
- ·Track monthly visit share across a category to spot which portfolio bet is pulling ahead of competitors
Last reviewed · April 26, 2026Suggest an update ↗