A digital marketing platform covering keyword research, backlink analysis, site audits, and traffic and market intelligence across competitor domains. The newer AI Visibility module tracks how brands appear inside LLM answers. VC firms use Semrush during diligence to read a startup's organic traffic trajectory, compare digital share of voice against category incumbents, and check whether paid growth is covering for weak SEO fundamentals.
Key features
- ·Keyword research, backlink analysis, and site audits
- ·Competitor traffic and market-share analytics
- ·AI Visibility module tracking brand mentions in LLM answers
Popular use cases
- ·Pull organic traffic and keyword trend charts during diligence to sanity-check a startup's growth claims
- ·Compare a target's backlink profile and domain authority against direct competitors in the category
Last reviewed · April 26, 2026Suggest an update ↗