Formerly App Annie and now part of Sensor Tower, data.ai tracks download volumes, revenue estimates, active users, retention, and ad spend across mobile apps and games worldwide. Benchmarks span genres, geographies, and publishers, with creative libraries covering the major ad networks. Consumer and gaming investors use it to size categories, benchmark portfolio apps against rivals, and spot breakout titles before they surface in league tables.

Key features
  • ·Download, revenue, and engagement estimates for mobile apps and games
  • ·Benchmarks across genres, geographies, and publishers
  • ·Creative libraries covering the major mobile ad networks
Popular use cases
  • ·Benchmark a prospective mobile investment's downloads and revenue against category leaders during diligence
  • ·Track portfolio app retention and ad spend share of voice against direct competitors each quarter
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