A B2B data layer, now part of HubSpot, that enriches emails, domains, and IP addresses into standardised company and contact records. Firmographics, role seniority, industry codes, and corporate hierarchies flow directly into CRMs and forms, with reveal tools exposing which companies visit a website. VC teams wire it into their CRM to enrich inbound dealflow and spot warm intros hiding in team profiles.

Key features
  • ·Enriches emails, domains, and IPs into firmographic and contact records
  • ·Pushes data into CRMs, forms, and HubSpot workflows
  • ·Reveal tool exposing which companies visit a website
Popular use cases
  • ·Auto-enrich inbound founder emails with firmographic and team data before the first diligence call
  • ·Reveal which portfolio targets are visiting the fund website to prioritise outbound follow-up
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